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Artifact: Revolutionizing News Aggregation

Updated: Oct 8, 2023



Staying up-to-date with the latest news can be a daunting task. With an overwhelming amount of information available at our fingertips, it’s challenging to filter through and find the news that truly matters to us. This is where Artifact comes into play – a revolutionary customized news app and web discovery engine.

Available for iPhone and Android

Challenges in Traditional News Consumption

Traditional news consumption methods often fail to cater to our individual interests and preferences. We are bombarded with a barrage of news articles that may not align with our personal interests, causing information overload and disengagement. Filtering through the noise and finding relevant news becomes a time-consuming and frustrating process.

The Birth of Artifact: A Customized News App

Artifact was born out of a need for a more personalized and efficient news consumption experience. The brainchild of Instagram co-founders, Kevin Systrom and Mike Krieger, Artifact aims to transform the way we discover and consume news.

Unlike traditional news aggregators, Artifact takes a user-centric approach. Upon signing up, users are prompted to select their areas of interest and indicate their preferred news sources. This personalized approach ensures that users only receive news articles that are relevant to their specific interests.

The app also employs advanced algorithms and machine learning to analyze user behavior and preferences. Over time, Artifact fine-tunes the news articles it presents to each user, ensuring a highly customized and tailored news experience.

The Power of Web Discovery Engine

But Artifact doesn’t stop at personalized news aggregation. It goes a step further by acting as a web discovery engine, introducing users to new and interesting content across the web.

The newly introduced “Links” feature is a game-changer. It allows users to discover articles, blog posts, videos, and other content that may not necessarily be part of their individualized news feed. By presenting users with content based on their interests and interactions, Artifact opens up new avenues of exploration and keeps users engaged and informed.

The intelligent algorithms behind Artifact’s web discovery engine analyze the user’s browsing history, saved articles, and interactions within the app to curate a personalized list of recommendations. This ensures that users are exposed to diverse perspectives and valuable content, expanding their knowledge and understanding of a wide range of topics.


Artifact has transformed the way we consume news. By offering a highly customized news feed and acting as a web discovery engine, Artifact empowers users to stay informed, discover new content, and delve deeper into their areas of interest.

In an age where information overload is a constant challenge, Artifact brings a breath of fresh air by providing a personalized and curated news experience. It not only saves users time but also ensures that they are engaged with relevant and high-quality content.

As we look ahead, Artifact’s continuous evolution and integration of new features will undoubtedly shape the future of news consumption. With its innovative approach and commitment to personalized discovery, Artifact is at the forefront of a revolution in news aggregation.


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